Benefits
BENEFITS & VALUE
EXAMPLES
Sharing experiences with other top companies
· Quarterly meetings with similar people in other businesses – especially valuable in an uncharted recession
· Workshops on topics of common interest, e.g. customer value, campaign optimisation, communicating insight, & customer segmentation
· No other organisation provides this network
New information and ideas – valuable “nuggets”
· Email alerts of news relevant to members
· Lifting ideas from companies in other sectors
· Academic innovation, e.g. UCL’s use of Google Maps
· Expert guest speakers at quarterly meetings, e.g. Abbey’s Chief Economist on “The Recession”, plus one-2-one discussions
· Thinking about strategic change as well as tactics
Cutting data costs, & fighting threatened price increases
(Direct Value:
Tens of £000s p.a.)
· Successful lobbying to get 2001 Census statistics free, saving tens of £000’s for each member
· The Census also provides standard geographical areas, greatly reducing data maintenance costs
· Much other government data can now also be obtained free
· Consequent pressure on Resellers to cut their prices
· We are also resisting future threats, e.g. cuts in the scope of the 2011 Census, and charging for its outputs
Lobbying government for better and new information
(Direct Value, Conference places:
£2,000 p.a.)
· DUG is recognised as a significant voice by government
· Our priorities include better updated population statistics, easier access to surveys of consumer behaviour, and a definitive national address register
· The annual conference provides a special opportunity to press senior government guests for better data. "The value this conference has added, and the benefits to my team, are alone worth the annual DUG subscription" – Rob Harris, Barclays
Staff development – free bespoke training
(Direct Value:
£3,000 p.a.)
· Customised courses, e.g. “The role of an analyst”; “How analysts can influence decision makers”; “The Output Area Classification: open source geodemographics”; “Free Government Data”
BENEFITS & VALUE | EXAMPLES |
Sharing experiences with other top companies | · Quarterly meetings with similar people in other businesses – especially valuable in an uncharted recession · Workshops on topics of common interest, e.g. customer value, campaign optimisation, communicating insight, & customer segmentation · No other organisation provides this network |
New information and ideas – valuable “nuggets” | · Email alerts of news relevant to members · Lifting ideas from companies in other sectors · Academic innovation, e.g. UCL’s use of Google Maps · Expert guest speakers at quarterly meetings, e.g. Abbey’s Chief Economist on “The Recession”, plus one-2-one discussions · Thinking about strategic change as well as tactics |
Cutting data costs, & fighting threatened price increases (Direct Value: Tens of £000s p.a.) | · Successful lobbying to get 2001 Census statistics free, saving tens of £000’s for each member · The Census also provides standard geographical areas, greatly reducing data maintenance costs · Much other government data can now also be obtained free · Consequent pressure on Resellers to cut their prices · We are also resisting future threats, e.g. cuts in the scope of the 2011 Census, and charging for its outputs |
Lobbying government for better and new information (Direct Value, Conference places: £2,000 p.a.) | · DUG is recognised as a significant voice by government · Our priorities include better updated population statistics, easier access to surveys of consumer behaviour, and a definitive national address register · The annual conference provides a special opportunity to press senior government guests for better data. "The value this conference has added, and the benefits to my team, are alone worth the annual DUG subscription" – Rob Harris, Barclays |
Staff development – free bespoke training (Direct Value: £3,000 p.a.) | · Customised courses, e.g. “The role of an analyst”; “How analysts can influence decision makers”; “The Output Area Classification: open source geodemographics”; “Free Government Data” |