Commercial Benefits - "Making Data Work"
BENEFITS & VALUE
EXAMPLES
High Profile representation to government with other businesses who also see the value of data
Given DUG’s membership – Barclays, Boots, Camelot, Co-operative Group, E.ON, Everything Everywhere, GlaxoSmithKline, John Lewis, Marks & Spencer, Nationwide, Sainsbury’s, Serco, Tesco, The Children’s Mutual, Whitbread – government usually takes notice of the group’s view on its information
Sharing of data, knowledge and experience with companies across a range of sectors
DUG provides the opportunity to meet other commercially successful businesses and learn about their ways of working, and use of data
Cutting data costs, & fighting future threats
Successfully supporting the case to get 2001 and 2011 Census statistics free, saving tens of £000’s for each member. The Census also provides standard geographical areas, greatly reducing data maintenance costs.
Campaigning for other government data to be free, with >6,000 datasets now available through www.data.gov.uk These include high quality Ordnance Survey mapping, which was previously prohibitively expensive.
In addition, this knowledge also enables members to put pressure on Resellers to cut their prices.
Resisting future new threats, e.g. cuts in the scope of the 2011 Census, and charges for other government information.
Opportunities to meet and learn from others
Quarterly meetings with similar people in other businesses, and featuring expert guest speakers.
Workshops on topics of common interest, e.g. customer value, campaign optimisation, communicating insight, customer segmentation, & data quality.
Influencing government for better and new information (ongoing, and through the annual Conference)
(Direct Value, Conference places: £2,000 p.a.)
DUG is recognised as a significant voice by government.
Priorities include better updated population statistics, access to surveys of consumer behaviour, & a definitive national address register.
Annual Conference. "The value this conference has added, and the benefits to my team, are alone worth the annual DUG subscription" – Rob Harris, Head of Branch Strategy, Barclays
New information and ideas – valuable “nuggets”
Email alerts of news & insights relevant to members.
Benefitting from academic co-operation and innovation, e.g. University College London’s developments with Google Maps.
Staff development – free bespoke training
(Direct Value: £3,000 p.a.)
“The role of an analyst”
“How analysts can influence decision makers”
“The Output Area Classification: open source geodemographics”
“Free Government Data”
BENEFITS & VALUE | EXAMPLES |
High Profile representation to government with other businesses who also see the value of data | Given DUG’s membership – Barclays, Boots, Camelot, Co-operative Group, E.ON, Everything Everywhere, GlaxoSmithKline, John Lewis, Marks & Spencer, Nationwide, Sainsbury’s, Serco, Tesco, The Children’s Mutual, Whitbread – government usually takes notice of the group’s view on its information |
Sharing of data, knowledge and experience with companies across a range of sectors | DUG provides the opportunity to meet other commercially successful businesses and learn about their ways of working, and use of data |
Cutting data costs, & fighting future threats | Successfully supporting the case to get 2001 and 2011 Census statistics free, saving tens of £000’s for each member. The Census also provides standard geographical areas, greatly reducing data maintenance costs. Campaigning for other government data to be free, with >6,000 datasets now available through www.data.gov.uk These include high quality Ordnance Survey mapping, which was previously prohibitively expensive. In addition, this knowledge also enables members to put pressure on Resellers to cut their prices. Resisting future new threats, e.g. cuts in the scope of the 2011 Census, and charges for other government information. |
Opportunities to meet and learn from others | Quarterly meetings with similar people in other businesses, and featuring expert guest speakers. Workshops on topics of common interest, e.g. customer value, campaign optimisation, communicating insight, customer segmentation, & data quality. |
Influencing government for better and new information (ongoing, and through the annual Conference) (Direct Value, Conference places: £2,000 p.a.) | DUG is recognised as a significant voice by government. Priorities include better updated population statistics, access to surveys of consumer behaviour, & a definitive national address register. Annual Conference. "The value this conference has added, and the benefits to my team, are alone worth the annual DUG subscription" – Rob Harris, Head of Branch Strategy, Barclays |
New information and ideas – valuable “nuggets” | Email alerts of news & insights relevant to members. Benefitting from academic co-operation and innovation, e.g. University College London’s developments with Google Maps. |
Staff development – free bespoke training (Direct Value: £3,000 p.a.) | “The role of an analyst” “How analysts can influence decision makers” “The Output Area Classification: open source geodemographics” “Free Government Data” |